Explore Our Services
From the field to screen, trailwalkr produces the visuals, narratives, and content that move people — and move them to act.
Brands Jake has worked with:Contra
McLernon and Co.
Running Remote
Toggl
Conservation work is urgent, meaningful, and chronically underseen. The organizations doing the hardest work: protecting land, restoring habitat, connecting communities to wild places — often struggle to communicate that work in a way that inspires donors, engages visitors, and builds lasting support. That's where I come in. Whether you need a photographer in the field, a writer who understands your mission, or a content partner who can do both, trailwalkr brings the creative firepower your cause deserves.
Field Content
Creation
Your landscapes, your projects, your people — documented with the care and craft they deserve. I embed in the field to capture the real story: the restoration work happening at dawn, the species returning to protected land, the moment a visitor truly connects with nature for the first time.
What this looks like:
On-location photography and videography for parks, conservation projects, and land management sites
Written field dispatches, project documentation, and site narratives
Social-ready content packages (photos + captions + short-form video)
Seasonal or campaign-based content shoots
Built for: national and state parks, conservation nonprofits, land trusts, eco-tourism operators, wilderness organizations
The most important conservation work in the world goes unfunded, unsupported, and unseen because the story wasn't told clearly enough. Strong writing fixes that. I craft the words that turn your mission into momentum, whether that's website copy that truly reflects the depth of your work, a donor appeal that actually moves people, or a campaign message that sticks.
What this looks like:
Website copy and page rewrites
Donor appeals, email campaigns, and stewardship communications
Annual reports and impact storytelling
Brand messaging and organizational voice development
Long-form articles, blog content, and editorial pieces
Built for: conservation nonprofits, land trusts, wilderness advocacy organizations, sustainable brands
Conservation Communications + Copywriting
Web Copy | Campaign Writing | Donor Communications | Reports
Brand Story Packages
The full picture — visuals + words, built to work together
Content works best when all of your media: words, photos, and video — are created as one unified story. Not assembled from separate parts. Brand Story Packages bring everything together: a field shoot that captures your place and your mission, paired with the copy and content to deploy it across your platforms, campaigns, and communications.
What this looks like:
Full-day field shoot (photo + video) paired with written content
Website copy refresh using shoot assets
Social content series (6–12 posts with imagery and captions)
Campaign launch packages (visuals + email copy + landing page)
Quarterly content partnerships for ongoing organizations
Built for: organizations ready to invest in a cohesive, high-impact content presence
Your audience is on social media. So is your next donor, your next volunteer, your next champion. But showing up consistently with content that actually reflects the depth of your work: that takes time and effort most organizations don't have. trailwalkr handles the content so you can stay focused on the mission.
What this looks like:
Monthly content packages (photography + captions + scheduling guidance)
Platform strategy for Instagram, Facebook, and LinkedIn
Campaign-specific social content (Giving Tuesday, awareness months, project launches)
Engagement-focused storytelling series
Built for: parks, nonprofits, and conservation brands that want a consistent, compelling social presence without adding to staff workload
Social Media Content
Consistent. On-mission. Built for the platforms that matter.
Check out our Work:
